“My interest is in the future; as I'm going to be spending the rest of my life there“ Charles Kettering
In the year 1998 Anton Kraft had the idea of
creating watches that are different from anything else ever seen: LED
Displays and a new time reading system that will revolutionize the
watch market. Despite the non-existing technical resources or
opportunities at the time he registered for a legal protection of his
Because of the initial time
reading system being based on the IT code for all computers - the
binary code - with the numbers 0 and 1, the brand name was
Considered the leading name in design & fashion
orientated watches, the brand has been a pioneer of innovation and
style since the beginning. The company is present in 20 countries
of following the –so called- trends on the watch market, the main
objective is to create something unique and different.
Kraft`s idea was to create a watch line perfect for independent people
who follow their own unique path in life and trend-setters who express
their individuality by the way they dress. From the very beginning, Anton Kraft ignored style-dictators and consumer forecasts of the fashion or watch establishment.
And this is just the beginning...
Join the evolution.