The nearly 150 year old French watch brand LIP is reintroducing some of their most important wristwatches - a series from the early 1970s that remains as visionary today as when first unveiled almost four decades ago. These timepieces were created from a melting pot of Pan European industrial, architectural, interior and graphic designers, all given carte blanche by LIP to create some of the most original watches ever produced.
Of the seven original designers between 1969 and 1976, Roger Tallon has made the most lasting impact. A true renaissance man of the mid-century. Tallon's contributions to the Modern era include the Teleavia, the earliest portable television, the world's first Helicoid staircase (part of the Museum of Modern Art collection), and the ultra modern French high speed TGV trains. His asymmetric Mach 2000 series has since become an icon for LIP with their unmistakable primary colored spherical pushers and crowns.
The legacy of LIP evolves today in the hands of talented new designers like Prisca Briquet who are writing the next chapter of watch design in horological history.
For the first time ever, LIP watches are available in the United States and distributed by Watchismo - offered nationwide at Barneys New York locations and online at Watchismo.com. Recent Press Quotes;
"Proving that good design is timeless, LIP's watches look as modern today as they did nearly four decades ago" - International Watch
"After all, looking back is the best way to look forward" - Surface Magazine
"These futuristic designs made their mark over three decades ago when LIP bought more time with a revolutionary series from the great architects, interior decorators and industrial designers of the day" - Mens Vogue
"If they were good enough for Churchill, they're good enough for you. France's famous watches are finally arriving on Yankee soil" - Surface Magazine
"Before Daft Punk and Tron, French brand LIP's 1970s watches looked to the future and ruled the street with some of the earliest LED timepiece displays available. Snap one up and start doing the French Robot" - Maxim Magazine
For more on LIP's history, Roger Tallon, Mach 2000, and all the other innovative watch designers of the early 1970s, read the Alex Doak article below from International Watch Magazine.
Lip exhibition - Paris 1975
Roger Tallon posing with his 1954 8mm Duplex camera
Roger Tallon's original 1973 drawings of the Mach 2000 Chronographs
INFAMOUS limited-edition Lip Mach 2000 Chronographs that
Roger Tallon designed for the French watch company Lip debuted in 1973, it
was an instant hit and became one of the company's most popular
timepieces ever. So it's entirely fitting that this year, as Lip
launches in the United States for the first time in the brand's 142
year history, the iconic Mach 2000 is returning to the lineup -- and
the master isn't missing a tick. Thirty-five years after the Lip
DarkMaster watch was first introduced, the futuristic, forward-thinking
watch looks anything but vintage. In fact, it looks as if it could have
been designed just yesterday. And that's exactly what Tallon (the
creative mastermind behind the high-speed French TGV trains) intended
for it when back in the 1970s, they enlisted him as well as various
other prominent designers, architects, and interior decorators to work
for them. Their job? To collaborate on several cutting-edge,
distinctive Lip Watch collections that would set Lip Watches apart from
its competition. Not only did they succeed, their signature watches
became cult favorites and revolutionized the watch company.
Fast-forward three decades. Under the watchful eye of Lip's new design
director Prisca Briquet, these 1970s groundbreaking vintage pieces
(including those in Tallon's Mach 2000 series and Revival Seventies
collection) are now being reissued, along with several other classic
styles that have received updates.
A culmination of 40 years of design expertise and the
perfect blend of past and present, Lip Watches were actually ahead of their time, both then and now.
American Way Magazine - December 2008
Mens Vogue 2008
For more history and pictures of vintage Lips, go to page 2--> LINK
Back to LIP product page--> LINK