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Alessi Grey JAK Digital - Karim Rashid


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Alessi Jak Watch by Karim Rashid
(follow up to his hugely successful Kaj watches)

Grey Digital


Functions include time display (hours, minutes, seconds) and calendar display (month, date). A backlight can be activated by a press of the button (A) on the left side. Auto calendar function: The calendar adjusts automatically at the end of a month including February of leap years. To be a simple watch, not only in design, but in ease of use, functions are kept to a carefully chosen minimum.

Simple case
Buttons to operate the digital displays are integrated into the case. Operation requires only the pushing of tiny dots on the side of the case.

Original styling

The case, band and buckle are made of soft, seamless urethane. The form is simple but making full use of the sensual, curved surface, characteristic of KARIM.

Genderless

This casual watch fits the wrist of any person.
Along with the genderless case design, there are 11 holes for size adjustment, enabling women with even very thin wrists to wear it enjoyably.


"I believe that it is important to not necessarily over-embellish objectsto keep a certain truth to a product, but I also believe that objects needs to touch our sensual side, they need to elevate certain experience, and they need to be human. I also believe that objects should be casual, simple, soft, but precise. I placed an analog mechanism in a perfect ovaloid that is symbolic of technology, the cosmos, passage and cyclic nature of Time. I think of my proposal as an extension of essensualism (reductive sensualism)."  - Karim Rashid



Karim Rashid is a leading figure in the fields of product, interior, fashion, furniture, lighting design and art.  Born in Cairo, half Egyptian, half English, and raised in Canada, Karim now practices in New York.  He is best known for bringing his democratic design sensibility to the masses. Designing for an impressive array of clients from Alessi to Dirt Devil, Umbra to Prada, Miyake to Method, Karim is radically changing the aesthetics of product design and the very nature of the consumer culture.

He has had some 2500 objects put into production to date. His designs of the Morimoto restaurant in Philadelphia and the award-winning Semiramis Hotel in Athens have successfully expanded Karim's scope to include the realm of architecture and interior design.


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