Alessi White JAK Digital - Karim Rashid
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Alessi Jak Watch by Karim Rashid
(follow up to his hugely successful Kaj watches)
Functions include time display (hours, minutes, seconds) and
calendar display (month, date). A backlight can be activated by a press
of the button (A) on the left side. Auto calendar function: The calendar
adjusts automatically at the end of a month including February of leap
years. To be a simple watch, not only in design, but in ease of use,
functions are kept to a carefully chosen minimum.
Buttons to operate the digital displays are integrated into the case.
Operation requires only the pushing of tiny dots on the side of the
The case, band and buckle are made of soft, seamless urethane. The form
is simple but making full use of the sensual, curved surface,
characteristic of KARIM.
This casual watch fits the wrist of any person.
Along with the genderless case design, there are 11 holes for size
adjustment, enabling women with even very thin wrists to wear it
Karim Rashid is a
leading figure in the fields of product, interior, fashion, furniture,
lighting design and art. Born in Cairo, half Egyptian, half English,
and raised in Canada, Karim now practices in New York. He is best known
for bringing his democratic design sensibility to the masses. Designing
for an impressive array of clients from Alessi to Dirt Devil, Umbra to
Prada, Miyake to Method, Karim is radically changing the aesthetics of
product design and the very nature of the consumer culture.
He has had some 2500 objects
put into production to date. His designs of the Morimoto restaurant in
Philadelphia and the award-winning Semiramis Hotel in Athens have
successfully expanded Karim's scope to include the realm of architecture
and interior design.
believe that it is important to not necessarily over-embellish
objectsto keep a certain truth to a product, but I also believe that
objects needs to touch our sensual side, they need to elevate certain
experience, and they need to be human. I also believe that objects
should be casual, simple, soft, but precise. I placed an analog
mechanism in a perfect ovaloid that is symbolic of technology, the
cosmos, passage and cyclic nature of Time. I think of my proposal as an
extension of essensualism (reductive sensualism)." - Karim Rashid
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