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Alessi JAK Collection
"I
believe that it is important to not necessarily over-embellish
objectsto keep a certain truth to a product, but I also believe that
objects needs to touch our sensual side, they need to elevate certain
experience, and they need to be human. I also believe that objects
should be casual, simple, soft, but precise. I placed an analog
mechanism in a perfect ovaloid that is symbolic of technology, the
cosmos, passage and cyclic nature of Time. I think of my proposal as an
extension of essensualism (reductive sensualism)." - Karim Rashid
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