Wouldn’t it be great if you could check the time in a dark movie theater without having to illuminate your smartphone? What about not having to look down at your watch to check the time during a drawn-out client lunch?
The Bradley is a tactile timepiece that allows you to not only see what time it is, but to feel what time it is.
Instead of traditional watch hands, time is indicated by two ball bearings — one indicating minutes (top), and one indicating hours (side).
These two ball bearings are connected, with magnets, to a watch movement beneath the watch face.The magnets make it so that even if the ball bearings are moved when touched, they spring back to the correct time with a gentle shake of your wrist.
The minimalist face of The Bradley Classic features raised markers at each hour. To increase tactile legibility, there is a triangular marker for twelve, and elongated markers for three, six and nine. The track on the inside of the markers indicates the minutes, and the track running along the outer edge of the watch face indicates the hours.
40 mm (diameter) / 11.5mm (thickness)
Wrist size 6 1/4 inches - 8 1/2 inches (168-215mm), 10 holes each 5.5mm apart / 20mm width
Dyed canvas with a soft leather interior
Renata 371 button cell watch battery
Bradley will easily withstand splashes or brief immersion in water, like getting caught in the rain or washing hands. However, it is not sufficiently resistant for water sports, swimming or bathing. Bradley is NOT intended to be worn during high level activity sports.
About The Bradley:
Is named after Bradley Snyder. an ex naval-officer, brad lost his eyesight in an explosion in Afghanistan in 2011.
Bradley competed in and won gold and silver medals in swimming at the 2012 Paralympics in London.
Along with many visually impaired users, Brad has supported and provided invaluable feedback through the development of this timepiece.
I'm going to show people that i'm not going to let this beat me. I'm not going to let blindness build a brick wall around me. I am going to find a way forward.— Brad Snyder
For the visually impaired, The Bradley makes day-to-day life possible without drawing attention to their disability.
For sighted users, it offers a unique and discrete way of telling time— whether you’re in a business meeting, social luncheon, or dark theater.
BECAUSE TELLING TIME SHOULDN'T REQUIRE SIGHT.
They look for opportunities to create great products that can be used by a multitude of users regardless of age, gender, or ability.
Usually this means thinking outside of the box.
We're not afraid to take risks to create superior products that function the way you need them to.