Wouldn’t it be great if you could check the time in a dark movie
theater without having to illuminate your smartphone? What about not
having to look down at your watch to check the time during a drawn-out
The Bradley is a tactile timepiece that allows you to not only see what time it is, but to feel what time it is.
Instead of traditional watch hands, time is indicated by two ball
bearings — one indicating minutes (top), and one indicating hours
These two ball bearings are connected, with magnets, to a watch
movement beneath the watch face.The magnets make it so that even if the
ball bearings are moved when touched, they spring back to the correct
time with a gentle shake of your wrist.
The minimalist face of The
Bradley Classic features raised markers at each hour. To increase
tactile legibility, there is a triangular marker for twelve, and
elongated markers for three, six and nine. The track on the inside of
the markers indicates the minutes, and the track running along the outer
edge of the watch face indicates the hours.
40 mm (diameter) / 11.5mm (thickness)
Wrist size 6 1/4 inches - 8 1/2 inches (168-215mm), 10 holes each 5.5mm apart / 20mm width
Dyed canvas with a soft leather interior
Renata 371 button cell watch battery
Bradley will easily withstand
splashes or brief immersion in water, like getting caught in the rain or
washing hands. However, it is not sufficiently resistant for water
sports, swimming or bathing. Bradley is NOT intended to be worn during high level activity sports.
About The Bradley:
Is named after Bradley Snyder.
an ex naval-officer, brad lost
his eyesight in an explosion in
Afghanistan in 2011.
Bradley competed in and won
gold and silver medals in
swimming at the 2012
Paralympics in London.
Along with many visually
impaired users, Brad
has supported and provided
through the development
of this timepiece.
I'm going to show people that
i'm not going to let this beat me. I'm not going to let blindness
build a brick wall around me. I am going to find a way forward.
— Brad Snyder
For the visually impaired,
The Bradley makes day-to-day
life possible without drawing
attention to their disability.
For sighted users, it offers a unique and
discrete way of telling time—
whether you’re in a business
meeting, social luncheon, or
They look for opportunities to create
great products that can be used by a
multitude of users regardless of age,
gender, or ability.
Usually this means thinking outside of
We're not afraid to take risks to create
superior products that function the way
you need them to.