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G-Shock is dedicated to the ongoing
pursuit of further advancement of the Classic watch, considering
every possible option to improve upon the product. They are a reflection of this pursuit in its purest sense. Their
designs reflect a deeper meaning than the usual superficial styling.
These are smart designs born form the pursuit of pure functionality.
Square. Round. Whatever the case shape, they will always be shock-resistant design. It's been that way since 1983.
Our case shapes are designed in such a way to make sure that the
buttons are never struck directly if the watch is dropped, no matter
what the angle.
Bands with a pre-curved shape act as a shock absorber to ensure that
the back of the watch never receives a direct shock. They also lend to a
more agronomical fit.
GShock watches employ intelligent, LSI-based electronic technologies
to achieve unsurpassed precision and to provide a wide range of
features and functions which no conventional mechanical watch can match.
G-Shock is the ultimate tough watch. It was born
from a developer's dream of "creating a watch that never breaks."
Guided by a "Triple 10" development concept, the design teams sought a
watch with 10-meter free-fall endurance, 10-bar water resistance and a
10-year battery life.
At a time when it was commonly believed that watches were breakable
items, G-Shock's development represented a challenge to common sense.
The number of experimental prototypes built for endurance testing
reached over 200. And the structural development and parts improvement
took approximately two years. After a long, hard process of trial and
error, G-Shock was finally launched. A shock resistant structure that
overturned conventional thinking about watches was realized thorough
breakthrough thinking, including the ideas of a hollow- structured case,
all-directional protective covering and the use of cushioning material
to protect critical parts.
These were the fruits of technological development that insisted on
"toughness" and a revolution in watch design. Since its launched,
G-Shock has continued to evolve for 25 long years, carrying on the
toughness of spirit and uncompromising passion that led its developers
to persist in their unshakable belief.