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THE INFAMOUS limited-edition Lip Mach 2000 Chronographs that Roger
Tallon designed for the French company Lip debuted in 1973, it was an
instant hit and became one of the company's most popular timepieces
ever. So it's entirely fitting that this year, as Lip launches in the
United States for the first time in the brand's nearly 150 year history -- and the master isn't
missing a tick. 40+ years after the Tallon-designed LIP watch was
first introduced, the futuristic, forward-thinking watch looks anything
but vintage. In fact, it looks as if it could have been designed just
yesterday. And that's exactly what Tallon (the creative mastermind
behind the high-speed French TGV trains) intended for it when back in
the 1970s, they enlisted him as well as various other prominent
designers, architects, and interior decorators to work for them. Their
job? To collaborate on several cutting-edge, distinctive Lip Watch
collections that would set Lip Watches apart from its competition. Not
only did they succeed, their signature watches became cult favorites and
revolutionized the watch company.
Fast-forward many decades, these 1970s groundbreaking vintage
pieces are now being reissued, along with several other
classic styles that have received updates.
A culmination of 40+ years of design expertise and the perfect
blend of past and present, the Lip TV watches are actually ahead of
their time, both then and now.
Read more about LIP here-->LINK