Mr. Jones "The Decider"
The Decider is a watch that helps you make decisions: as the seconds
tick round you see either the word "YES" or "NO" displayed on the watch
face; when you need to make a decision you simply look at your watch
for your answer.
If you are inclined to cheat then you can pull out the winding crown
which stops the mechanism temporarily giving you an answer with no
The watch can also answer a more complex question - when you receive it
tell the watch what you want to know, then wait until the battery runs
out - whatever the watch stops on YES or NO is your final answer...
The Decider doesn't necessarily make the right decision every time, but
as the American motivational speaker Brian Tracy puts it,
"Decisiveness is a characteristic of high-performing men and women.
Almost any decision is better than no decision at all."
or as another contemporary philosopher puts it:
"A wrong decision is better than indecision."
Anthony 'Tony' Soprano, in "The Sopranos" (1999)
A statement from Crispin Jones about the design of the watches:
"Today everyone has a mobile phone to do the really functional
timekeeping, this means that the wristwatch is free to do something a
bit different. The watches I design reflect and comment on society,
both on the role that time plays in all our lives and also on the
social impact of technology. Of course because I would like people to
wear these watches, I also work very hard to make them beautiful
objects in their own right."
The watch comes in a MJW presentation box with a specially commissioned
illustration by Nadine Faye-James. Inside the box you'll find the
guarantee card - each watch is guaranteed for 12 months from the date
of purchase against original manufacturing defect.
Case: Stainless steel
Strap: Black & red leather with white stitching
Watch face diameter: 35mm
Height (from lug to lug): 46mm
Mechanism: Single jewel quartz mechanism
Guarantee: 12 months
Designed by Crispin Jones, they are genuine indie
products entirely conceived and executed following a singular vision.
To use a cinematic analogy: most watches may be thought of as Hollywood
blockbusters replete with happy ending and saccharine sentiment; Mr
Jones Watches in contrast are film noir - interested in the anti-hero
and the complicated pleasures of everyday life...
Back to Mr Jones watch collections
watch today is a defunct tool - we all have a mobile phone to check the
time on, but the watch endures because it expresses something of our
personality. Whilst many watches are a symbol of material wealth, Mr Jones
Watches are concerned with ideas.”
founder Mr Jones Watches
About Mr Jones
Founded by London-based designer Crispin Jones in 2007,
Mr Jones Watches aims to create and produce watches that do more than just
tell the time. A masters Degree from the Royal College of Art combined
with a history designing for companies including Casio Research and
Phillips Design has influenced the way Crispin approached his designs.
To achieve the intricate and playful designs
in the collection, Mr Jones Watches uses a series of rotating disks layed
on top of each other. The idea, usually used in the design of children’s
watches, allows for intricate illustrations and more experimental layouts;
whilst still showing the time.