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Mr Jones Watches has released The Hour, a watch designed in
collaboration with record breaking cyclist Graeme Obree. The watch has a
reflective, meditative tone - each hour is marked with a different word
that reminds us to make the most of each hour as it passes.
“I wanted to use words that would instill a sense of value that an hour is a unit of time to be or do or think or act in some way that makes us realize its passing. In a subtle way to instill a sense of mortality that is tempered by an idea of how to occupy this hour that will pass but once.”
The Hour was designed with cyclist Graeme Obree, an hour has a special resonance for him as he twice claimed cycling’s prestigious hour record. With the design of this watch Obree reveals a reflective, poetic sensibility: each hour is marked with a different word that holds a special meaning in relation to the passing time. The words appear through a slot which displays one word per hour to contemplate.