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Small Ora Lattea Watch, white. The hands are represented by 2 points.
Somewhat recalling the image of the solar system, the biggest dot
represents the hour and the smallest dot represents the minutes. The
dot in the center remains fixed. 36mm black stainless steel case, black
genuine leather strap, 3 ATM water resistance, mineral glass, and
The Ora Lattea, designed by Denis Guidone for the
Milanese Nava Design of Italy,
is an accessory that takes fun of the time, for design lovers that make
the imagination and the irony their distinguishing feature. A curious
object not to pass unnoticed, a detail that Nava chooses for its spirit
of irony. The design is clean and minimalist and finds its ultimate
expression in the unconventional reading of time. It does away
with conventional hands, and
replaces them with floating dots.
A watch with whirlwind discs that build a very unusual moving
dots to indicate time. (See the animation below).
Because not every timepiece has to be
foreboding and serious, Denis Guidone's watches play with the
traditional expectation of what a
timepiece should be. Designed in collaboration with Italian product
brand Nava Design, his four contributions–the Ora, Ora Lattea, Ora
Tempo Libero–all feature unique design cues, signaling (sometimes with
the use of traditional hands) what the time is. For example, the Ora
Lattea uses dots, placed where a traditional hand would usually end,
while the Ora Unica’s squiggly line’s ends go in place of hands.