NOOKA is a New York based design company founded by artist and designer Matthew Waldman. Most famously known for its line of innovative and unique
digital wristwatches which take the concept of telling time into an
entirely new realm.
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Optimists may claim that a stopped clock still tells the correct time
twice each day, but when it comes to the cool watches, aesthetic is
just as important as functionality. The company was born when creative
director Matthew Waldman spotted an analogue clock in a London hotel
lobby and was inspired to create timepieces with an artistic outlook.
As an educator at the Parsons School of Design and New School
University, Waldman has more than 15 years of experience in corporate
identities and design systems—experience which perfectly culminated in
these stunningly unique watches.