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Projects Deja Vu White

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Déjà Vu Watch

The Sweep of Time or what time leaves behind is the perfect description for Dèjà Vu. The hour hand, the smaller of the two is a white opaque at the edge of the hour and gradually moves to a more transparent color in the wake of the hour. The same is true of the minute hand but becomes more interesting as it passes over the hour hand leaving a clear path of the Dèjà Vu or particles below.

Jamais vu (from French, meaning “never seen”) is a term in psychology which is used to describe any familiar situation which is not recognized by the observer. Presque vu is similar to, but distinct from, the phenomenon called tip of the tongue, a situation when someone cannot recall a familiar word or name, but with effort one eventually recalls the elusive memory. In contrast, this has a feeling that the present situation has occurred before, but the details are elusive because the situation never happened before…The Deja Vu Watch repeats every hour, but, somehow…has it happened before?

"This watch contemplates time. Time is present, here and now. Yet at the same time a memory as the hours and minutes leave a ‘gradient’ in its wake representing both past and present with the passage of time. Memories overlap creating a deja vu. Cool Time."
- Denis Guidone

Dèjà Vu measures 33mm in diameter (1.30″) and 8.00mm high (0.32″) making it a perfect unisex size! The IP plated black stainless steel case is complimented by an 18mm rubber band with black buckle.

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About the designer:

Denis Guidone, as student of architecture, design and visual communication studied urban planning and architecture in Milan, Italy and Oporto, Portugal.

His project process was born under the concept of subtraction, an ideology that follows the unification of opposites through a constant approach on the edge of architecture and visual communication, and at the same time mediated by an expressive intensity that addresses work on the basis of subtraction.

Fascinated by the passing of time, Guidone carries out this intense didactic work for several universities and design schools, in Italy and abroad. His many awards and honorable mentions include: Ida international design award in Los Angeles, IDOT Best Italian Design Product, and The Bruno Munari international award.


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