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Déjà Vu Watch
The Sweep of Time or what time leaves behind is the perfect
description for Dèjà Vu. The hour hand, the smaller of the two is a yellow
opaque at the edge of the hour and gradually moves to a more
transparent yellow in the wake of the hour. The same is true of the minute
hand but becomes more interesting as it passes over the hour hand
leaving a clear path of the Dèjà Vu or particles below.
Jamais vu (from French, meaning “never seen”) is a term in psychology
which is used to describe any familiar situation which is not
recognized by the observer. Presque vu is similar to, but distinct from,
the phenomenon called tip of the tongue, a situation when someone
cannot recall a familiar word or name, but with effort one eventually
recalls the elusive memory. In contrast, this has a feeling that the
present situation has occurred before, but the details are elusive
because the situation never happened before…The Deja Vu Watch repeats
every hour, but, somehow…has it happened before?
"This watch contemplates time. Time is
present, here and now. Yet at the same time a memory as the hours and
minutes leave a ‘gradient’ in its wake representing both past and
present with the passage of time. Memories overlap creating a deja vu.
- Denis Guidone
Dèjà Vu measures 33mm in diameter (1.30″) and 8.00mm high (0.32″)
making it a perfect unisex size! The IP plated black stainless steel
case is complimented by an 18mm rubber band with black buckle.
About the designer:
Denis Guidone, as student of architecture, design and visual
communication studied urban planning and architecture in Milan, Italy
and Oporto, Portugal.
His project process was born under the concept of subtraction, an
ideology that follows the unification of opposites through a constant
approach on the edge of architecture and visual communication, and at
the same time mediated by an expressive intensity that addresses work on
the basis of subtraction.
Fascinated by the passing of time, Guidone carries out this intense
didactic work for several universities and design schools, in Italy and
abroad. His many awards and honorable mentions include: Ida
international design award in Los Angeles, IDOT Best Italian Design
Product, and The Bruno Munari international award.