SWISS MADE, MECHANICAL MOVEMENT
WITH AUTOMATIC WINDING
RSW, a brand of RAMA WATCH SA, imposes a futuristic vision within the
watch industry and the top-of-range-segment. RSW is known to be one of
the top contemporary brand in the watch industry today. Its identity,
different and coherent and its atypical style quickly convinced and
enriched a market saturated with industrialized products, becoming one
of the first brands to enter to the pantheon of pioneers of the 21st
RSW is alive and liberated in phase with the various forms of
contemporary artistic expressions.
Resulting from a semantic play of the
opposition from what is IN and what is OUT, RSW is playing the card of
provocation by asserting the OUT for this unmatched timepiece. This
philosophy reflects the desire to evolve in harmony with the actual
trends but from the outside, in the margins and on the borders.
Its neo-brutalist design pays homage to futurism, oblique
architecture, the super computers and the first electronic musical
instruments. Anxious to create a timeless object, it is also a male
symbol and not easily transferable. At the same time, serious and
unique, mature and childish. Outland is presented like a strong and very
masculine watch without complex, a courageous contemporary object
turned towards the future. RSW develops the theme of the compass in the
way of indicating time.