* denotes required field
Massive steel clamped SISU watch box
is a powerful Finnish philosophy - translated into English as strength
of will, determination, perseverance, and acting rationally in the face
of adversity. The meaning is equivalent in English to “having guts”, and
the word derives from “sisus”, which means something inner or interior.
SISU has a long-term element in it ... it is not momentary courage, but
the ability to sustain it.
While the term has origins in the Finnish culture, it is universal in
it’s applilcation. Courage, strength and resolve are timeless and
admirable qualities in any culture and these are the ideals from which
have launched SISU... a brand with the intention of inspiring and
strengthening all that it touches.
timepiece is a unique object in that it has a utilitarian purpose of
simply telling time yet it can represent so much more to the modern man.
The wristwatch of today should not only have precise technical
attributes but it also has the opportunity to make a strong, artistic
statement about the man wearing it. SISU feels that the challenge lies
in providing a compelling reason to wear a watch in the first place and
will push the boundaries of watch design and challenge the consumer to
wear SISU’S bold, strong and sizable creations. At the same time, we
challenge ourselves, in everything that we do, to leave the world a
better place. This philosophy extends from our daily business dealings
to the causes we passionately support.
timepeices are wrist sculptures of bold and clean design. The SISU
signature look and unique detailing set them apart from the competition
and convey the strength and boldness that the SISU name signifies. They
take inspiration from mid-century style product design. Many of the
utilitarian, classic details come from mid-century aviation, nautical
and auto design as well as the industrial design language of many
cameras from that time period. This results in classic lines, timeless
aesthetic and the look of bold, confident durabilty. The key to creating
strong product will be the unique attention to detail, authenticity and
an uncompromising dedication to quality.
cater to the Alpha Male who values quality, integrity and style. For
these men, SISU is the premium watch that matches their physique and
makes them look good off the field. Every watch embodies bold
California design with incredible Swiss quality. Not only will their
timepiece command attention, they can be proud that they have
contributed towards a greater good.