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"The world doesn't need another watch" is an obviously true statement that immediately springs to mind when one commits to creating a timepiece. Yet again, functional objects never seem to be functional enough, and personal objects never quite seem personal enough. Inspiration comes from the certainty that a contribution can be made, that anything can be improved, that the act of creation leads to a brighter future and more enjoyment. Inspiration also comes from all the things that seem to have always been there, that don't go out of style and continue to be what they are because they make sense and are the best at what they do.  The SISU collection is functional and utilitarian. Our features echo the purposeful aesthetics of instruments and tools. SISU timepieces are quintessentially masculine and personal machine tools. Their purpose is to become extensions of their owners as trusted everyday companions. Their sheer heft, sculpted bracelets and bold, clean dials are uniquely without compromise.
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