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The 'Grow Watch' is a new timepiece designed by Andrea Morgante of London-based Shiro Studio for Alessi.  The watch concept is derived  from the 'act of growing' which often results in forms and patterns which we can all instinctively relate to.  The surface of the design features a rippled texture, much like the muscle fibers which lay below our skin.  Perceived as a single entity rather than an assembly of multiple mechanical parts, 'grow' is an external manifestation of our bodies' qualities.