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Alessi AL10012-X Kaj Blue

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Product Description

Alessi Kaj Watch Blue

The Kaj collection designed by Karim Rashid is symbolic of technology, the cosmos and the passage and cyclical nature of time's Polyurethane case & strap, acrylic crystal and 3ATM water resistant.

"I believe that it is important to not necessarily over-embellish objects to keep a certain truth to a product, but I also believe that objects needs to touch our sensual side, they need to elevate certain experience, and they need to be human. I also believe that objects should be casual, simple, soft, but precise. I placed an analog mechanism in a perfect ovaloid that is symbolic of technology, the cosmos, passage and cyclic nature of Time. I think of my proposal as an extension of essensualism (reductive sensualism)."  - Karim Rashid

Karim Rashid is a leading figure in the fields of product, interior, fashion, furniture, lighting design and art.  Born in Cairo, half Egyptian, half English, and raised in Canada, Karim now practices in New York.  He is best known for bringing his democratic design sensibility to the masses. Designing for an impressive array of clients from Alessi to Dirt Devil, Umbra to Prada, Miyake to Method, Karim is radically changing the aesthetics of product design and the very nature of the consumer culture.

He has had some 2500 objects put into production to date. His designs of the Morimoto restaurant in Philadelphia and the award-winning Semiramis Hotel in Athens have successfully expanded Karim's scope to include the realm of architecture and interior design.

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