The watch face of the new NOVA comprises two main elements: an hour hand and a 12-hour scale. There are no subscales.
While the hand slowly moves over the dial, it turns one of the 12 segments into a visual representation of the current hour.
Just like an hourglass, the NOVA shows the course of a precisely defined time period—in this case, one hour—rather than the numerous little points in time that meanwhile pass by.
Back to the Natural Flow of Time
Of course, the NOVA does not allow for down-to-the-minute indication.
That is why you will never hear wearers tell precise times such as “seven minutes past ten” or “three twenty-three”; to them, it's just “shortly past ten” or “about half past three”, respectively.
Therefore, the NOVA is no wristwatch for pedants and sticklers but the perfect companion of those who are open for a relaxed attitude towards time.
Wearers of the NOVA will more easily get into the flow rather than running after the minutes and seconds.
A Generous Wristwatch with a Clear-Cut Face
The NOVA's puristic design draws the beholder's eye right to the essence: the watch face. Only the important edge area of the dial and the prominent green hand are visible while the central part of the dial is hidden behind an opaque circle applied to the back of the sapphire glass. The ultra-flat watch case with a diameter of just 44 millimeters emphasizes this effect.
You may need to decide for yourself whether the NOVA with its minimal face is the ultimate single-hand watch; in any case, however, it delivers a clear statement for a totally relaxed attitude towards time.