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Mies van der Rohe famously said “Less is more” to describe his aesthetic sense of having every element serve multiple purposes both visually and functionally.  Buckminster Fuller later reworked the phrase to “doing more with less” and Dieter Rams changed it to “Less but better.”  

All three are saying the same thing. Minimalism is about designing smarter. All personified to perfection with the new Danish Design watch collections at Watchismo