Fossil has been making watches ever since it was founded in 1984 by a pair of brothers, Tom and Kosta Kartsotis. Initially the company focused on bringing stylish, reasonably priced watches with a fifties feel to the market, in an effort to draw customers looking for good value. These designs quickly became popular, and in 1993 the Kartsotis brothers took the company public. They teamed up with famous designers Frank Gehry and Philippe Starck to produce a chic line of designer watches for men. Gehry is an architect, famed for his postmodern, sculptural style, and his beautiful creations reflect his background. French native, Philippe Starck has designed everything from home interiors to toothbrushes. Starck's streamlined, innovative designs are sleek and stylish. The line features both analog and digital versions with unexpected details. For example, one digital model is designed to look like an analog one, with numbers appearing in sequence around the dial to count off seconds instead of a moving second hand. From the beginning they have offered an inspiring line of watches, and now the variety is greater than ever before.