LIP Mach 2000 Mafia Square
Designer: Roger Tallon
Design year: 1973
The LIP square watch series - part of the Mach 2000 watch collection designed in the seventies by Roger Tallon for the innovative French brand LIP. Reintroduced with new colors and styles by current LIP designer Prisca Briquet. They are unmistakable with their protruding balls for crowns cut into the asymmetric solid stainless steel watch case.
WHEN THE INFAMOUS limited-edition Lip Mach 2000 Chronographs that Roger Tallon designed for the French company Lip debuted in 1973, it was an instant hit and became one of the company's most popular timepieces ever. So it's entirely fitting that this year, as Lip launches in the United States for the first time in the brand's 142 year history, the iconic Mach 2000 is returning to the lineup -- and the master isn't missing a tick. Thirty-five years after the Lip DarkMaster watch was first introduced, the futuristic, forward-thinking watch looks anything but vintage. In fact, it looks as if it could have been designed just yesterday. And that's exactly what Tallon (the creative mastermind behind the high-speed French TGV trains) intended for it when back in the 1970s, they enlisted him as well as various other prominent designers, architects, and interior decorators to work for them. Their job? To collaborate on several cutting-edge, distinctive Lip Watch collections that would set Lip Watches apart from its competition. Not only did they succeed, their signature watches became cult favorites and revolutionized the watch company.
Fast-forward three decades. Under the watchful eye of Lip's new design director Prisca Briquet, these 1970s groundbreaking vintage pieces (including those in Tallon's Mach 2000 series and Revival Seventies collection) are now being reissued, along with several other classic styles that have received updates.
A culmination of 40 years of design expertise and the perfect blend of past and present, the Lip Mach 2000 Square watches are actually ahead of their time, both then and now.
Swiss Ronda 705 quartz movement
Waterproof to 3 ATM
Measures 39mm x 32mm
Stainless steel case