This is the most accurate wristwatch you can buy - the hour hand reads "remember", the minute hand "you will die".
The Accurate is a link to the tradition of the memento mori - an object designed to remind us that life is brief and that we should seize the moment while we are here. The design is also a play on the notion of accuracy in time keeping - this watch is accurate in a rather more fundamental sense than the traditonal horological measures...
A statement from Crispin Jones about the design of the watches:
"Today everyone has a mobile phone to do the really functional timekeeping, this means that the wristwatch is free to do something a bit different. The watches I design reflect and comment on society, both on the role that time plays in all our lives and also on the social impact of technology. Of course because I would like people to wear these watches, I also work very hard to make them beautiful objects in their own right."
Case: polished stainless steel
Mechanism: Swiss Ronda 513 quartz movement
Strap: Black leather with white stitching
Width (3 o'clock to 9 o'clock): 37mm
Height (from lug to lug): 46mm
Guarantee: 12 months
Smallest strap diameter:150mm
Largest strap diameter: 205mm
Designed by Crispin Jones, they are genuine indie products entirely conceived and executed following a singular vision. To use a cinematic analogy: most watches may be thought of as Hollywood blockbusters replete with happy ending and saccharine sentiment; Mr Jones Watches in contrast are film noir - interested in the anti-hero and the complicated pleasures of everyday life...
“The watch today is a defunct tool - we all have a mobile phone to check the time on, but the watch endures because it expresses something of our personality. Whilst many watches are a symbol of material wealth, Mr Jones Watches are concerned with ideas.”
Crispin Jones, founder Mr Jones Watches
About Mr Jones Watches
Founded by London-based designer Crispin Jones in 2007, Mr Jones Watches aims to create and produce watches that do more than just tell the time. A masters Degree from the Royal College of Art combined with a history designing for companies including Casio Research and Phillips Design has influenced the way Crispin approached his designs.
To achieve the intricate and playful designs in the collection, Mr Jones Watches uses a series of rotating disks layed on top of each other. The idea, usually used in the design of children’s watches, allows for intricate illustrations and more experimental layouts; whilst still showing the time.