Because not every timepiece has to be foreboding and serious, Denis Guidone's watches play with the traditional expectation of what a timepiece should be. Designed in collaboration with Italian product brand Nava Design, his four contributions–the Ora, Ora Lattea, Ora Unica, and Tempo Libero–all feature unique design cues, signaling (sometimes with the use of traditional hands) what the time is. The Ora Unica’s squiggly line’s ends go in place of hands.
At first glance, you might be confused as to how to tell time on the Ora Unica, but it’s actually quite simple. Just look at the position of the inner end of the squiggle for the current hour, and the outer end for minutes. Simple, elegant, and truly unique.