Built on a foundation of custom-built, team-designed products that have something to say, Nixon's goal is creating watches you didn’t know you needed but upon first glance you knew you couldn’t live without. Watchismo has also been selected to be one of a very limited number of authorized online dealers for the Nixon Elite class of watches. It's in the details. It's the little things that we obsess over from dawn 'til dusk, to get it just right for you. That's what takes a watch from mere object to object of ultimate desire. The difference is knowing the true difference. All the details of the brand are front and center for everyone to see. Whether it's raising the bar with the Elite watch collection, or simply turning the focus to any of the freshly created watches, Nixon wants you to know that they are bringing the new in as many ways as possible.