NOOKA is a New York based design company founded by artist and designer Matthew Waldman. Most famously known for its line of innovative and unique digital wristwatches which take the concept of telling time into an entirely new realm.
Optimists may claim that a stopped clock still tells the correct time twice each day, but when it comes to the cool watches, aesthetic is just as important as functionality. The company was born when creative director Matthew Waldman spotted an analogue clock in a London hotel lobby and was inspired to create timepieces with an artistic outlook. As an educator at the Parsons School of Design and New School University, Waldman has more than 15 years of experience in corporate identities and design systems—experience which perfectly culminated in these stunningly unique watches.